B2B Marketing

B2B marketing that measurably sells — not just looks good.

For mid-sized B2B companies we build a lead engine from a proprietary image world, division landing pages, an AI-assisted ad workflow and — when it matters — custom internal tools. One studio, one accountability, clear numbers.

Used by clients across DACH — manufacturing, real estate and B2B services.

Services

Four building blocks, one lead engine.

Each block works on its own — together they form a system that builds measurable pipeline in 90 days.

1 · Proprietary image world

We produce in our Graz studio: photography, motion and AI-assisted image generation with a brand LoRA. A visual language that is instantly recognizable in ads, landing pages and sales.

  • On-location and studio shoots
  • Custom-trained AI models per brand
  • Consistent imagery across every channel

2 · Division landing pages

A dedicated, specifically written landing page per target group — built on a fast, SEO-friendly stack. Each page speaks to exactly one division, with its own cases, language and CTA.

  • One landing page per division / industry
  • Conversion-first structure (hero, proof, CTA)
  • Fast, SSR, cleanly indexable

3 · AI-assisted ad workflow

Meta and Google campaigns where briefing, image variants, copy tests and reporting are woven into one AI-assisted workflow. We test new hooks weekly, not quarterly.

  • Structured campaign architecture per division
  • Weekly creative iteration with AI
  • Reporting on pipeline, not just clicks

4 · CRM & sales integration

Leads land cleanly in the CRM with context from ad, landing page and chat history. Sales knows on the first call what to talk about — and which source actually delivers pipeline.

  • Lead routing & enrichment
  • Source tracking down to ad level
  • Feedback loop into the creative team
Method

How we work — in 4 steps.

No pitch deck, no six-month concept phase. We start with an honest diagnosis and go live within 30 days.

  1. Week 1
    01

    Diagnosis & positioning

    We analyze the existing site, ad accounts, sales data and competitors. The output is a clear positioning per division and a prioritized action plan — not an 80-page strategy.

  2. Week 2–4
    02

    Image world & landing pages

    Studio shoot, training of the brand AI model, build of the first division landing pages. In parallel we set up campaign architecture and tracking — one sprint, not waterfall.

  3. Week 4–6
    03

    Launch & iteration

    Ads go live, we test new creative and copy hooks weekly against real leads. Reporting runs on pipeline metrics, not vanity clicks.

  4. Ongoing
    04

    Scale & custom tools

    Once the base is in place, we scale budgets and — where it makes sense — build internal tools that take load off sales: recruiting systems, workflow portals, employee apps.

Case study

Team Styria

B2B lead-gen system for a multi-division company — own photography, dedicated landing pages and an AI-driven ad workflow. Now running across 4 divisions, scaled on Meta since 2024.

Team Styria — Meta-Kampagnen & Website
  1. 01

    Own photography

    Substance over stock — the foundation for website, spots and ads.

    One shoot day on site, real detail shots on raw steel. This material now carries every landing page and every creative.

    Metalwork detail — Team Styria
  2. 02

    Facility Services spot

    Image spot promoting the Facility Services division.

    Real shoot on site — shows the people behind the scenes. Also runs in the sales funnel on the website to build trust before the first contact.

  3. 03AI

    Website teamstyria.info

    Dedicated landing page per division — built for lead-gen, not for hunting.

    Team Styria covers several business divisions. A static homepage would force visitors to search — bad for lead-gen. Every ad now lands on its own page with a clear funnel and stronger pre-qualification. Content is editable by the team via prompts.

    teamstyria.info
  4. 04AI

    Meta campaigns, AI workflow

    Market research → custom AI model → high test density, clean scaling.

    All of Team Styria's marketing research was fed into a custom AI model that can judge what makes a strong ad. Concept to creative runs end-to-end in an AI workflow — high test density at low cost. Winning angles are then turned into video creatives, instead of burning production budget on unproven copy.

    Meta campaigns Team Styria
  5. 05

    Newsletter

    Industry-specific newsletter as a lead-gen channel for object furnishing.

    A dedicated newsletter for hotels, schools and public institutions — an extra touchpoint in the B2B funnel. Visually consistent with the image world, clear CTA to the matching landing page, designed for inbox readability on mobile and desktop.

Custom solutions

When off-the-shelf isn't enough.

Marketing doesn't stop at the lead. Where it makes sense, we build custom systems that plug directly into sales and HR. Currently for Team Styria, for example:

HR recruiting system

An in-house applicant portal with automated screening, AI-assisted pre-qualification and a seamless handover into internal onboarding. Applications no longer live in inboxes but in a clear pipeline workflow.

Online workflow & employee portal

A central portal for staff: shifts, documents, internal communication and project workflows. Less email, faster approvals, processes that are finally measurable.

Tailored AI workflows

From automated ad-variant generation to an internal knowledge base: we build small, robust AI tools that solve exactly one problem — no platform lock-in, no subscription sprawl.

Custom projects are always optional and emerge from real bottlenecks — never from a pitch.

10 minutes of conversation — an honest plan.

Describe your situation to the AI strategist. At the end you get an honest diagnosis and a concrete action plan — no pitch, no credit card.

Start with the AI strategist
Marketing assistant
Marketing assistant

Your personal marketing strategist. Free.

You're about to talk to a strategist trained on years of our studio work — web, advertising, photo, video, performance. Describe your situation. You get a plan, not a pitch.

  • 4 short warm-up questions, then ~8 minutes of chat.
  • The more precise your answers, the sharper the report. You set the pace.
  • At the end: honest diagnosis, concrete action plan, quick wins and risks — ready to act on.

Free. No signup. No card. Honest plan in ~10 minutes.